Sunday 28 December 2003

The Cog

 Honda Europe produced an interesting ad. Purportedly it took over 600 takes to get it to work, no CGI was used in the making of the ad however I can't figure out how they got the tires to roll uphill there just doesn't seem to be enough kinetic energy in the initial tire roll. You can download the mpg file here (3.9 MB). You can Flash the making of here. From the flash site you can stream 3 qualities of video. It's a 120 second commercial which may explain why it isn't shown in US Markets. Anyway my vote for the best use of the commercial this year.
Posted by Philip at Sunday 28 December 2003 | TrackBack

Very interesting commercial there, hard to believe they didn't use any CG work though.

Posted by: Blaine Hilton at December 28, 2003 09:17 AM


i read somewhere they had them weighted inside so they would roll the wrong way. there were some websites floating about when this first came out explaining it all in minute detail

Posted by: suzie at December 28, 2003 11:21 AM


Thanks for the input. I have read the wheels were weighted. The commercial came out in April of 2003 if I can believe what I am reading. I'll keep researching!

Posted by: Philip at December 28, 2003 11:34 AM